Graphic Design - Packaging Brief
The project is for boutique product packaging, targeted towards kindergarteners and their parents. The product packaging for Lite Loaves was inspired by providing a healthy, home baked alternative for kids.
The packaging has a unique shape that resembles clouds and relates to the 'Lite' aspect of the branding. For kids, the lite loaves are airy fairy and fun, for the parents the branding represents a healthy alternative.
This packaging was featured on Packaging of the World, was selected AGDA Awards and featured in Frankie Magazine for a Shillington Advertisement.