Art Direction

QMS are successful in building a brand that targets professional women who care about their skin. However they had no existing brand images of women. They needed a photoshoot with images that engage their demographic in a more in an aspirational way. This concept shows strength, beauty and sophistication. 

I had the pleasure of art directing this photoshoot whilst working at Beyond London - working alongside technicians, models, the photographer and videographer to create new brand imagery for QMS.